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The Whitsunday Region is located in tropical North Queensland, about 1,100 km north of Brisbane and 620km south of Cairns. The Region encompasses the rural town of Proserpine, the mining town of Collinsville, the coastal settlements of Bowen, Cannonvale, Airlie Beach and Shute Harbour and the 74 magnificent resort and national park Whitsunday Islands.

The region covers an area of 23,856 square kilometres with an approximate permanent resident population of 30,000.

The mild tropical climate has an average annual temperature of 27°C maximum and a minimum of 21°C and a daily average 8.25 hours of magnificent sunshine.

The Whitsundays has become one of the world's most desirable destinations with its 74 idyllic islands surrounded by the magical Great Barrier Reef. More than 800,000 tourists flock to the region each year, which supports a vibrant business sector. Increasingly, people from all over the world are seeking to make their home here – lured by the charms of a tropical lifestyle. The region contains substantial national parkland, providing a vital life support system for ancient rainforests and exotic wildlife. The area has a rich history and stunning natural vistas, from the early underground mining near Collinsville, to beautiful sandy beaches and murals displaying the heritage of Bowen, to the lush green cane fields around Proserpine and the Great Barrier Reef as one of the natural wonders of the world.

The local economy is driven by:

  • Tourism
  • Mining
  • Sugar
  • Agriculture
  • Aquaculture
  • Cattle Grazing
  • Small-scale Manufacturing
  • A range of Support Industries.

The region has a full range of services and facilities, which is why many people are choosing to raise their families here. Airlie Beach provides the ideal mainland base for work and fun in the Whitsundays, where accommodation styles are as varied as the accents that can heard in the Main Street.

Airlie Beach is the main launching pad for activities and adventures in the Whitsundays, and feels just as tropical as staying on an island, but with the conveniences of modern life like supermarkets, banks, restaurants and shopping. It is the epicenter of access to the islands and the reef by day, and by night offers such an array of dining and nightlife that every night is a Saturday night!

Inland from Airlie Beach, Proserpine is charming, a typical Australian country town offering traditional country hospitality. Bowen is another good Whitsunday Coast base for your Whitsundays holiday. Located 45 minutes north of Airlie Beach, this sleepy seaside town boasts seven beautiful beaches that remain largely undiscovered by tourists. Further inland from Bowen, Collinsville is a quaint country town, far enough away from the tourist hubs to be a country retreat, but close enough to retain that same friendly and welcoming attitude of all the Whitsundays locals.